Articles on Data growth and analysis

Contact data, tested. Analysis, benchmarks, and practical guides about Data growth and analysis from the Spatlas editorial team.

• Thumbnail Testing: What the Data Says — A/B testing on thumbnails is finally accessible to normal channels. We look at what consistently wins, what makes no measurable difference, and how long you need to run a test before believing it.
• Data growth and analysis
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• Engagement Rate Is the Only Number That Survives Scrutiny — A 2M-follower account with 0.6% engagement reaches fewer real people than a 200K account at 6%. We break down how to calculate engagement properly, and the three ways the number gets manipulated.
• Influencer marketing — Campaign strategy and measurement criteria
• Economy of content production — How do producers make money?
• Platform changes — Algorithm and product change
• Check tools — Practical work with content creation software
• Guides — Step by step guide