Articles and guides

In-depth reviews of influencer marketing, the economics of content production, the algorithms, platforms, and tools that drive today’s content production.

• A Practical Guide to Reading a Media Kit — Media kits are marketing documents. That does not make them dishonest, but it does mean they are selective. Here is a checklist for reading one properly, plus the questions worth asking before signing...
• Guides
• 1
• Influencer marketing — Campaign strategy and measurement criteria
• Economy of content production — How do producers make money?
• Platform changes — Algorithm and product change
• Check tools — Practical work with content creation software
• Data growth and analysis — Contact data, tested