Articles and guides

In-depth reviews of influencer marketing, the economics of content production, the algorithms, platforms, and tools that drive today’s content production.

• Engagement Rate Is the Only Number That Survives Scrutiny — A 2M-follower account with 0.6% engagement reaches fewer real people than a 200K account at 6%. We break down how to calculate engagement properly, and the three ways the number gets manipulated.
• Data growth and analysis
• 1
• Influencer marketing — Campaign strategy and measurement criteria
• Economy of content production — How do producers make money?
• Platform changes — Algorithm and product change
• Check tools — Practical work with content creation software
• Guides — Step by step guide