Articles and guides

In-depth reviews of influencer marketing, the economics of content production, the algorithms, platforms, and tools that drive today’s content production.

• How to Brief a Creator Without Killing the Thing You Are Paying For — Over-specified briefs produce ad reads that audiences skip. We spoke to creators and brand managers about what belongs in a brief, what belongs in a conversation, and what should never be in either.
• Influencer marketing
• How Creators Are Pricing Long-term Ambassador Deals — One-off placements are simple to price. Multi-month ambassadorships are not. We look at how creators structure retainers, what exclusivity is worth, and where these deals usually go wrong.
• Economy of content production
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• Platform changes — Algorithm and product change
• Check tools — Practical work with content creation software
• Data growth and analysis — Contact data, tested
• Guides — Step by step guide