Articles and guides

In-depth reviews of influencer marketing, the economics of content production, the algorithms, platforms, and tools that drive today’s content production.

• Building a Creator Shortlist in Under an Hour — Start broad, cut hard, then verify. A step-by-step method for going from a category to a defensible shortlist of eight creators, with the criteria written down before you start looking.
• Guides
• 1
• Influencer marketing — Campaign strategy and measurement criteria
• Economy of content production — How do producers make money?
• Platform changes — Algorithm and product change
• Check tools — Practical work with content creation software
• Data growth and analysis — Contact data, tested