Articles and guides

In-depth reviews of influencer marketing, the economics of content production, the algorithms, platforms, and tools that drive today’s content production.

• How Creators Are Pricing Long-term Ambassador Deals — One-off placements are simple to price. Multi-month ambassadorships are not. We look at how creators structure retainers, what exclusivity is worth, and where these deals usually go wrong.
• Economy of content production
• Thumbnail Testing: What the Data Says — A/B testing on thumbnails is finally accessible to normal channels. We look at what consistently wins, what makes no measurable difference, and how long you need to run a test before believing it.
• Data growth and analysis
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• Influencer marketing — Campaign strategy and measurement criteria
• Platform changes — Algorithm and product change
• Check tools — Practical work with content creation software
• Guides — Step by step guide